• #onTREND COVER | KENDRICK LAMAR COVER FORBES 30 UNDER 30

    #onTREND COVER | KENDRICK LAMAR COVER FORBES 30 UNDER 30

    ‘Conscious Capitalist’ & Rapper Kendrick Lamar covers the Dec 17 issue of FORBES Magazine’s 30 under 30 issue. 

    This day and age…We appreciate conscious rappers such as Kendrick but he conscious way beyond hip hop and the culture.  In 2014 Kendrick partnered with Reebok to create a signature pair of sneakers…One red…One blue…Symbolizing peaceful co existence of the notorious Bloods and Crips gangs.  Growing up in Compton CA…Kendrick often speaks of his inspiration from the streets and his experiences. 

    "Any kind of business outside of art and culture and hip-hop, I have to have full creative control," says the seven-time Grammy winner. "And having that control, I always wanted to have something that represents more than just a price tag." He's earned $78.5 million over the past five years, including a career-best $30 million this year, and inked a new Nike deal this summer. Kendrick grosses more than $1milli a night and even more for bigger festivals and venues. He decried Photoshop's creation of unrealistic beauty norms on his multiplatinum album DAMN., at last year's Grammys, he won five awards, including Best Rap Album, and performed in chains and a prison uniform to raise awareness about mass incarceration.

    "It's really about failure, not being in fear of that," Lamar says. "Once you tackle that and block that idea, and you know it's okay to actually make a mistake or to fail at something, you get back up and try it again."

    TRENDER Kendrick Lamar...THE CONSCIOUS CAPITALIST!